Public Relations & Content Strategist
Copywriter | Digital Marketing | AI-Enhanced Content
My Career Story
Professional Summary
I am an accredited journalist, writer, and communications specialist with a career spanning the journalism, publishing, digital media, and public relations industries across Miami, New York, Los Angeles, and Mexico City.
My instinct for spotting trends and transforming ideas into compelling editorial content began early in my career as a reporter for The Miami Herald, where I wrote my own lifestyle column while studying at the Florida International University School of Journalism and Mass Communications. After graduating, I expanded my training with a publishing accreditation from Stanford University in Palo Alto, California.
My work has appeared in a wide range of magazines, print publications, and online media outlets. My love of style and storytelling led me to roles as a fashion and beauty editor, producing high-end editorial photo shoots for national magazines. I later expanded into television as a lifestyle segment producer for the international Spanish-language magazine show Al Rojo Vivo.
My career eventually led me into public relations, where I worked with brands, musicians, artists, and entrepreneurs to develop their stories and build visibility through media outreach, creative campaigns, and strategic communications. This experience deepened my understanding of how compelling content and thoughtful messaging can connect a brand—or an individual—with the right audience.
This foundation in journalism, publishing, and public relations has given me a 360-degree perspective on communication, shaping my ability to recognize a story, develop its message, and bring it to life across multiple platforms.
Today, I bring this multidisciplinary background into my work as a digital marketing strategist, copywriter, and communications consultant. I develop website and SEO content, brand messaging, newsletters, social media campaigns, and digital storytelling through writing, graphic design, and video. My work combines editorial judgment with the creative and technical skills needed to produce engaging content for today’s digital audiences.
I am also continuing my education in digital marketing and exploring the evolving role of artificial intelligence in communications and content creation. I see AI as a valuable addition to the creative process—a tool for research, developing ideas, and improving workflows—while maintaining the human insight, originality, and editorial standards that have always guided my work.
Through my writing and communications practice, I offer copywriting, digital content development, social media strategy, brand storytelling, and public relations support for creatives, entrepreneurs, and boutique brands.
Core Skills & Expertise: Journalism & Editorial Writing • Copywriting & SEO Content • Public Relations & Media Pitching • Brand Storytelling • Content & Social Media Strategy • Digital Marketing • Website & Email Content • Graphic Design & Video Content • Publishing & Editorial Production • Television Production • AI-Assisted Content Workflows
Core Competencies
These core competencies reflect the technical skills, production experience, and professional strengths that support my work across digital marketing, communications, and creative direction.
Technical & Digital Tools Profiency
Adobe Creative Cloud
Google Workspace
Meta Business Suite
Canva Pro
CMS & Website Builders
(Wix, WordPress)
Email Marketing Platforms (Mailchimp, Constant Contact)
Production & Creative Support
Production Assistance
Talent Casting & Coordination
Fashion Styling
Wardrobe & On-Set Support
Editorial & Shoot Coordination
Research,
Organization
& Project Support
Research &
Information Gathering
Trend Tracking
Project Coordination
Workflow Organization
Creative Assistance
& Editorial Support
Professional Strengths
& Work Ethic
Attention to Detail
Deadline-Driven
Highly Dependable
Strong Communication Skills
Adaptable & Self-Directed
Collaborative & Client-Focused
Work Experience
PUFF PR
I started my proprietary publicity agency to assist musicians and artists in getting their creative voices heard through dedicated representation, bookings, and gallery showings.
RKG Creative Advertising
As Public Relations Director I oversaw all of the tasks to do with marketing and publicity for clients including copywriting, social media management, media and press relations, and ad copy.
Florida International Magazine
I edited and proofread each issue, created all the beauty and fashion pages, and assisted the managing editors in bringing each issue to a close as the magazine's Editorial Assistant.
Telemundo
At Telemundo I worked on the top-rated Spanish language magazine program, Al Rojo Vivo with Maria Celeste Arrarás, where I produced fashion and lifestyle segments for live TV.
The Miami Herald
While still a student at Florida International University, I began working at the Miami Herald where I penned my own Miami Beach lifestyle and people column, Scene in the City.
Education & Certifications
Miami Dade College
Associate Arts Degree in Print Journalism
Florida International University
Studied Mass Communications
CERTIFICATIONS
Digital Marketing, Google
Certified in Digital Marketing, 2022
Publishing, Stanford University
Completed Stanford University Professional Publishing Course, 2006 & 2007
Personal Interests
I love to read biographies of historical icons to help me understand their humanity and inspirations. I feel stimulated by classic literature and the fine arts. Old Hollywood and its tales from before and behind the screen are among my favorite topics. Music is probably the thing I love most after my family. As much as possible, I like to travel to my favorite destinations in Europe and South America.