Digital Marketing Strategist for
Creatives & Small Businesses.
My Career Story
Professional Summary
I am an accredited journalist, writer, and communications specialist with a career spanning the journalism, publishing, digital media, and public relations industries across Miami, New York, Los Angeles, and Mexico City.
My instinct for spotting trends and transforming ideas into compelling editorial content began early in my career as a reporter for The Miami Herald, where I wrote my own lifestyle column while studying at the Florida International University School of Journalism and Mass Communications. After graduating, I expanded my training with a publishing accreditation from Stanford University in Palo Alto, California.
My work has appeared in a wide range of magazines, print publications, and online media outlets. My love of style and storytelling led me to roles as a fashion and beauty editor, producing high-end editorial photo shoots for national magazines. I later expanded into television as a lifestyle segment producer for the international Spanish-language magazine show Al Rojo Vivo.
This foundation in journalism and media has given me a 360-degree perspective on communication—shaping my ability to write compelling stories, manage brand visibility, and deliver strategic public relations support across multiple industries. Today, I bring this multidisciplinary background into my work as a digital marketing strategist and communications consultant, offering copywriting, SEO content, social media strategy, brand storytelling, and PR services for creatives, entrepreneurs, and boutique brands.
My core skills and expertise include Journalism & Editorial Writing, Copywriting & SEO Writing
Public Relations & Media Pitching, Content Strategy, Social Media Strategy, Digital Marketing
Publishing & Editorial Production, Television Production, Brand Storytelling.
Core Competencies
These core competencies reflect the technical skills, production experience, and professional strengths that support my work across digital marketing, communications, and creative direction.
Technical & Digital Tools Profiency
Adobe Creative Cloud
Google Workspace
Meta Business Suite
Canva Pro
CMS & Website Builders
(Wix, WordPress)
Email Marketing Platforms (Mailchimp, Constant Contact)
Production & Creative Support
Production Assistance
Talent Casting & Coordination
Fashion Styling
Wardrobe & On-Set Support
Editorial & Shoot Coordination
Research,
Organization
& Project Support
Research &
Information Gathering
Trend Tracking
Project Coordination
Workflow Organization
Creative Assistance
& Editorial Support
Professional Strengths
& Work Ethic
Attention to Detail
Deadline-Driven
Highly Dependable
Strong Communication Skills
Adaptable & Self-Directed
Collaborative & Client-Focused
Work Experience
PUFF PR
I started my proprietary publicity agency to assist musicians and artists in getting their creative voices heard through dedicated representation, bookings, and gallery showings.
RKG Creative Advertising
As Public Relations Director I oversaw all of the tasks to do with marketing and publicity for clients including copywriting, social media management, media and press relations, and ad copy.
Florida International Magazine
I edited and proofread each issue, created all the beauty and fashion pages, and assisted the managing editors in bringing each issue to a close as the magazine's Editorial Assistant.
Telemundo
At Telemundo I worked on the top-rated Spanish language magazine program, Al Rojo Vivo with Maria Celeste Arrarás, where I produced fashion and lifestyle segments for live TV.
The Miami Herald
While still a student at Florida International University, I began working at the Miami Herald where I penned my own Miami Beach lifestyle and people column, Scene in the City.
Education & Certifications
MDCC
Associate Arts Degree in Print Journalism
Florida International University
Studied Mass Communications
CERTIFICATIONS
Digital Marketing, Google
Certified in Digital Marketing, 2022
Publishing, Stanford University
Completed Stanford University Professional Publishing Course, 2006 & 2007
Personal Interests
I am fascinated by world history, especially the stories of great women from the past.
I love to read biographies of historical icons to help me understand their humanity and inspirations. I feel stimulated by classic literature and the fine arts. Old Hollywood, and its tales from before and behind the screen, is among my favorite topics. Music is probably the thing I love most after my family. As much as possible, I like to travel to favorite destinations in Europe and South America.